yep. fresh. ground cement. This was on a billboard i saw today, an ad for a cement company. For crying out loud, its CEMENT. Not hot coffee, where the freshly ground actually means something.
Don't advertise because you have to. Don't advertise what you have. Advertise what you have that your customers don't know you have and they need it.
Sandwich men proclaiming the end of the world aren't believed cause, hey if it was really the end of the world why would i be standing in the middle of the road, with a sign that says its the end of the world.
Know. Have. Advertise. In that order!
